Our Management Team

Complete Phytochemical Solutions, LLC was founded in 2010 by team of highly respected University research scientists as a directed effort to address industry problems related to Development, Production, and Marketing of phytochemically-rich products.


Today, our management team at CPS is recognized internationally for its ability to address evolving industry needs through guided consultation and assessment of client’s production and marketing objectives.

Chief Scientific Officer

Dr. Jess D. Reed 

Dr. Jess D. Reed is our CSO. He has a B.S. degree in Animal Science from Oregon State University, and M.S. and Ph.D. degrees in Nutrition from Cornell University. In his 30+ years as a Professor at the University of Wisconsin-Madison, Jess has published over 100 peer-reviewed scientific papers and trained numerous graduate students in the disciplines of nutrition, environmental toxicology, food chemistry and material science. Dr. Reed’s expertise in human and animal metabolism and analytical characterization of polyphenols from fruits and vegetables and a range of compounds from other botanical sources helps the CPS team recommend individual services to clients and guides consultation and interpretation of results.

Chief Executive Officer

Christian G. Krueger 

Mr. Christian G. Krueger is our CEO. He has a 25+ year career at the University of Wisconsin-Madison as a phytochemist specializing in the development, validation and harmonization of analytic methods. Christian has published over 70 peer-reviewed manuscripts and his expertise in natural product chemistry, understanding of supply chain management (growers, processors, formulators, and retail) and research experiences relating phytochemical structures to biologic function provides a unique skill set and background. He is a member on several Association of Official Analytic Chemists (AOAC) Expert Review Panels and works closely with the United State Pharmacopeia (USP) to develop monographs for Dietary Supplement Compendia. He is an invited Advisory Council Member for the School of Nutrition at the Southwest College of Naturopathic Medicine and Health Sciences (SCNM).

Chief Marketing Officer

Dr. Amy B. Howell

Dr. Amy B. Howell is our CMO. She has a 27+ year career as an Associate
Research Scientist at Rutgers University – Marucci Center for Blueberry and Cranberry Research and Extension in Chatsworth, NJ. Her research has focused on the isolation, identification and utilization of proanthocyanidin polyphenols in cranberry for prevention and clinical management of bacterial diseases, including urinary tract infections (UTIs), stomach ulcers, and periodontal disease. Dr. Howell has worked with numerous consumer product manufacturers of functional foods and dietary supplements to assess product efficacies. She has over 75 peer-reviewed scientific publications and her research has been featured worldwide by multiple media outlets. She works intimately with PR and marketing agencies that represent the Cranberry Institute, Cranberry Marketing Committee (CMC), and US Highbush Blueberry Council.


Director Analytic Service

Andrew Birmingham

Mr. Andrew D. Birmingham joined CPS in 2015 as a recent graduate of the
University of Wisconsin-Madison Master of Science in Biotechnology program; a curriculum that applies the concepts of business and IP law as they relate to the biotechnological sciences. Prior to joining CPS Andrew worked at Covance in a heavily regulated Good Laboratory Practice (GLP) environment for metabolic pharmaceutical and nutritional profiling. Andrew currently oversees the daily operations of the analytic laboratory and is the primary interface for new and existing clients.


Head Office

275 Rodney Road,
Cambridge, WI 53523

Call Us

(608) 423-1327